Digital economy is fast changing and so is the expectation of performance based marketers capable of achieving measurable business outcomes. On an increased competitive playing field, businesses do not credit measurements anymore on fancy metrics; they demand ROI. Such changing demand has given rise to a surging demand
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In the modern digital-first society, not knowing how to create successful Facebook and Instagram advertisements is not an option: it is a necessity. Being a small business owner, freelancer, student, or an aspiring marketer, mastering paid media capabilities can give you entry into untold possibilities. This is where
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Google AdWords is one of the most effective tools of the rapid-tempo digital marketing industry to attract specific traffic, induce leads, and increase sales. Google AdWords is a skill that is in demand as more and more companies move their marketing dollars out to online advertising. If you’re
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Online presence is important in the digital world we live in nowadays and businesses or individuals need this in order to make it big out there. Search Engine Optimization is the main driving force of digital exposure to make the websites prioritized in the search results of the
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Artificial Intelligence is fast disrupting almost all industries, and so is digital marketing. Personalized recommendations of content engagement and automated advertising campaigns, sophisticated analytics, chatbots, and more are changing the way brands approach and address their customers with the help of AI. As work that used to need
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