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Upto 50% off on all Crash courses and Self-paced programs
Upto 50% off on all Crash courses and Self-paced programs
Upto 50% off on all Crash courses and Self-paced programs
Upto 50% off on all Crash courses and Self-paced programs
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Navigate the Digital Landscape with Confidence and Skill

At Incredible Point Institute, our Basic Digital Marketing Course is the gateway to unlocking your potential in the digital realm. Dive into the fundamentals of digital marketing and build a strong career. Here’s what you can expect from our Basic Digital Marketing course:
  • Learn essential digital marketing concepts and strategies.
  • Understand the use of social media platforms.
  • Explore techniques of search engine rankings.
  • Dive into email marketing and building effective campaigns.
  • Gain insights into content marketing techniques.

Get Course Brochure

    Embark on Your Digital Marketing Journey with Our Leading Institute

    As the digital landscape evolves incessantly, mastering the basics becomes imperative for sustained success. Our Basic Digital Marketing Course lays the groundwork for your exploration, equipping you with essential skills to navigate this dynamic field. Discover the fundamentals of website optimization, SEO, PPC advertising, and more as you embark on your path to digital proficiency.

    Certifications

      15+ Certifications

    Tools

      Q&A Sessions, Discussion Forums, and Peer Collaboration

    Training Session

      Quizzes, Assignments, and Practical Exercises

    Course Duration

     90 Days

    JOB GUARANTEE COURSES

    100% Job

    Basic Course

    • Classroom Training
    • 3 Months
    • Delhi

    Learn Basic Digital Marketing Fundamentals

    • 50+ hours learning
    • Certificate
    • 100% Practical Learning
    • 5 Case Study
    • 10+ Certification
    • 100% Internship Opportunity
    • Incredible Point Certification

    ₹25,000

    Incl. Taxes

    ₹45,000

    62% Off

    • New Batch Starts : 10 July 2024
    View Course

    Advance Course

    • Classroom Training
    • 6 Months
    • Delhi

    Learn Latest Tools & Software in Digital Marketing

    • 100+ hours learning
    • Certificate
    • 100% Practical Learning 
    • 10 Case Study
    • 15+ Certification
    • 100% Job Assistance
    • Incredible Point Certification

    ₹55,000

    Incl. Taxes

    ₹75,000

    61% Off

    • New Batch Starts : 12 July 2024
    View Course

    Master Course

    • Classroom Training
    • 1 Year
    • Delhi

    Complete course of master digital marketing topics

    • 200+ hours learning
    • Certificate
    • Access to advanced tools and techniques
    • Includes internships for practical experience
    • Over 20+ certifications offered
    • 100% Job Assistance
    • Incredible Point Certification

    ₹70,000

    Incl. Taxes

    ₹1,10,000

    50% Off

    • New Batch Starts : 15 July 2024
    View Course

    Week 1-2: Foundations of Digital Marketing

    • Understanding the digital marketing landscape and its evolution.
    • Exploring different digital marketing channels: SEO, SEM, SMM, and email marketing.
    • Setting SMART goals for your digital marketing campaigns.
    • Analyzing target audience demographics and behaviors.
    • Introduction to key digital marketing tools and platforms.

    Week 3-4: Search Engine Optimization (SEO) Strategies

    • On-page SEO techniques: optimizing content, meta tags, and URL structures.
    • Off-page SEO strategies: link building, guest blogging, and social signals.
    • Technical SEO essentials: website speed optimization, mobile-friendliness, and schema markup.
    • Conducting keyword research and implementing keyword optimization strategies.
    • Monitoring SEO performance using tools like Google Analytics and Search Console.

    Week 5-6: Pay-Per-Click (PPC) Advertising

    • Understanding the basics of PPC advertising and its advantages.
    • Creating effective ad campaigns on Google Ads and Bing Ads.
    • Optimizing ad copy, bidding strategies, and ad extensions.
    • Implementing remarketing and display advertising campaigns.
    • Analyzing PPC campaign performance and optimizing for maximum ROI.

    Week 7-8: Social Media Marketing (SMM) Strategies

    • Developing a social media marketing strategy aligned with business objectives.
    • Creating engaging content for different social media platforms.
    • Building and managing social media communities.
    • Leveraging paid social advertising for targeted reach.
    • Monitoring social media metrics and optimizing campaigns for better engagement.

    Week 9-10: Email Marketing and Automation

    • Understanding the importance of email marketing in the digital landscape.
    • Building an email list and segmenting subscribers for personalized campaigns.
    • Designing and optimizing email templates for higher open and click-through rates.
    • Implementing email automation workflows for lead nurturing and customer retention.
    • Analyzing email marketing metrics and refining strategies based on performance.

    Week 11-12: Content Marketing Strategies

    • Developing a content marketing strategy aligned with audience needs and preferences.
    • Creating high-quality and engaging content across different formats: blogs, videos, infographics, etc.
    • Distributing content through various channels including social media, email, and guest blogging.
    • Implementing SEO best practices to optimize content for search visibility.
    • Measuring content marketing ROI and iterating strategies based on data insights.

    Week 7: Pay-Per-Click (PPC) Advertising Basics

    • Understanding Pay-Per-Click Advertising Models
    • Introduction to Google Ads (formerly AdWords)
    • Creating and Managing PPC Campaigns
    • Keyword Research and Ad Copywriting
    • PPC Campaign Optimization Techniques

    Week 8: Introduction to Analytics and Data Analysis

    • Importance of Analytics in Digital Marketing
    • Introduction to Google Analytics
    • Key Metrics and KPIs to Track
    • Analyzing Website and Campaign Performance
    • Using Data to Inform Decision-Making

    Week 9: Digital Marketing Strategy Development

    • Integrating Various Digital Marketing Channels
    • Setting SMART Goals for Digital Marketing Campaigns
    • Developing a Comprehensive Digital Marketing Strategy
    • Budgeting and Resource Allocation
    • Creating a Digital Marketing Plan

    Week 10: Digital Marketing Campaign

    • Applying the Concepts and Skills Learned Throughout the Course
    • Developing a Digital Marketing Campaign Proposal
    • Implementing and Executing the Campaign Plan
    • Monitoring and Measuring Campaign Performance
    • Presentation and Feedback Session

    Why Choose Our Digital Marketing Course?

    Our course builds upon fundamental digital marketing concepts, offering a comprehensive exploration of advanced strategies and tools. We ensure they are equipped to craft effective digital marketing campaigns that drive results and propel businesses forward.

    Key Highlights

    Gain a comprehensive understanding of digital marketing principles, strategies, and channels.

    .

    Learn the basics of website creation, optimization, user experience (UX), and content management systems (CMS).

    .

    Explore the fundamentals of SEO, including keyword research, on-page optimization, and off-page strategies.

    .

    Dive into popular social media platforms, create and optimize social media profiles, and develop content and engagement strategies.

    .

    Discover the basics of email marketing, including campaign creation, list management, and performance tracking.

    .

    Digital Marketing Science

      Who can do our courses?

      College Students

    •   Start career as a Fresher.
    •   Get opportunities for part-time earning
    •   Secure jobs for hands-on experience.
    •   Network with professionals for the future.

      • Working professionals

    •   Enhance career prospects and opportunities.
    •  Acquire advanced skills for the job.
    •  Pivot to new roles or industries.
    •  Stay competitive in dynamic markets.

      • Career Switchers

    •  Transition smoothly to a new field.
    •  Acquire in-demand skills for the job.
    •  Gain credibility in new industry.
    •  Expand professional network for support.

      • Job Seekers

    •  Increase chances of employment.
    •  Stand out with relevant certifications.
    •  Access job placement assistance.
    •  Gain skills for specific job roles.

      • EXPLORE FREE DEMO CLASS FOR COURSES

      Download Brochure
      Free Demo Session

      Benefit Of Choosing Incredible Point

      By the end of this course, participants will have a comprehensive understanding of digital marketing fundamentals and be equipped with practical skills to plan, execute, and measure basic digital marketing campaigns across various channels.

      Placement Support

      Help in Job | Updates on latest Job Interviews | Job Questionnaire Readiness

      Career Counselling

      Make your own portfolio | Complete guidance for career | Live projects | Case studies

      Interview Preparation

      Support in Interview Questions | Practical Exposure | Case Study | Expert Classes

      Lifetime Access to Course Materials

      Recorded Lectures | Course Notes and Handouts | Supplementary Reading Materials

      Industry Experts Guidance

      6+ Years’ Industry Experience | Practical Assessments | Offline & Online Sessions

      Networking

      One-to-One Discussion | Course Session With Mentors | Group Activity With Incredible Point

      FAQ's

      Digital marketing is the use of digital channels such as websites, social media, search engines, email, and mobile apps to reach and engage with potential customers.
      This course is suitable for beginners who want to gain a foundational understanding of digital marketing concepts and techniques.
      Topics covered typically include introduction to digital marketing, website optimization, social media marketing, email marketing, content marketing, and basic analytics.
      No prior experience is required. This course is designed for beginners with little to no background in digital marketing.
      The duration of the course varies but it typically ranges from a few weeks to a few months, depending on the program structure and pace of learning.
      Yes, most basic digital marketing courses provide a certificate of completion, which can be useful for showcasing your skills to potential employers or clients.
      This course is fully offline and includes in-person workshops or seminars.
      Graduates of the course may pursue entry-level positions such as digital marketing assistant, social media coordinator, content writer, or email marketing specialist.
      Typically, there are no prerequisites for enrolling in a basic digital marketing course, although having basic computer skills and internet literacy is beneficial.
      The cost of this course at Incredible Point is 25.000. Providing the best learning experience with affordable pricing.

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      Incredible Point is a dynamic educational institution committed to providing an exceptional learning experience for learners.

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        Workshop
        • Digital Marketing
        • Search Engine Optimization Workshop
        • Website Design Workshop
        • Graphic Design Workshop
        • Social Media Optimization Workshop
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