Basic In Digital Marketing Online Course - Incredible Point Business

Learn Digital Marketing Skills To Boost Your Career

At Incredible Point Institute, our Basic Digital Marketing Course is the gateway to unlocking your potential in the digital realm. Dive into the fundamentals of digital marketing and build a strong career from the comfort of your own home. Here’s what you can expect from our online Basic Digital Marketing course:

Access course materials anytime, anywhere online.
Learn from industry professionals with years of hands-on experience.
Participate in live sessions, discussions, and Q&A sessions.
Receive a recognized certification after completing our course.
Open doors to a plethora of job opportunities in digital marketing sector.

Learn From Incredible Point Experts

Embark on your journey towards mastering digital marketing with confidence and skill. Enroll in our online Basic Digital Marketing course today and take the first step towards a rewarding career in the digital world.

100%

Develop Advanced Skills in Online Digital Marketing Course

Basic Course

Learn Basic Digital Marketing Fundamentals

₹9,999^{Incl. Taxes}

₹16,999 ^{66% Off}

Advance Course

Learn Latest Tools & Software in Digital Marketing

₹25,999^{Incl. Taxes}

₹32,000 ^{62% Off}

Master Course

Complete course of master digital marketing topics

₹55,000^{Incl. Taxes}

₹44,000 ^{68% Off}

Week 1-2: Foundations of Digital Marketing

Understanding the digital marketing landscape and its evolution.
Exploring different digital marketing channels: SEO, SEM, SMM, and email marketing.
Setting SMART goals for your digital marketing campaigns.
Analyzing target audience demographics and behaviors.
Introduction to key digital marketing tools and platforms.

Week 3-4: Search Engine Optimization (SEO) Strategies

On-page SEO techniques: optimizing content, meta tags, and URL structures.
Off-page SEO strategies: link building, guest blogging, and social signals.
Technical SEO essentials: website speed optimization, mobile-friendliness, and schema markup.
Conducting keyword research and implementing keyword optimization strategies.
Monitoring SEO performance using tools like Google Analytics and Search Console.

Week 5-6: Pay-Per-Click (PPC) Advertising

Understanding the basics of PPC advertising and its advantages.
Creating effective ad campaigns on Google Ads and Bing Ads.
Optimizing ad copy, bidding strategies, and ad extensions.
Implementing remarketing and display advertising campaigns.
Analyzing PPC campaign performance and optimizing for maximum ROI.

Week 7-8: Social Media Marketing (SMM) Strategies

Developing a social media marketing strategy aligned with business objectives.
Creating engaging content for different social media platforms.
Building and managing social media communities.
Leveraging paid social advertising for targeted reach.
Monitoring social media metrics and optimizing campaigns for better engagement.

Week 9-10: Email Marketing and Automation

Understanding the importance of email marketing in the digital landscape.
Building an email list and segmenting subscribers for personalized campaigns.
Designing and optimizing email templates for higher open and click-through rates.
Implementing email automation workflows for lead nurturing and customer retention.
Analyzing email marketing metrics and refining strategies based on performance.

Week 11-12: Content Marketing Strategies

Developing a content marketing strategy aligned with audience needs and preferences.
Creating high-quality and engaging content across different formats: blogs, videos, infographics, etc.
Distributing content through various channels including social media, email, and guest blogging.
Implementing SEO best practices to optimize content for search visibility.
Measuring content marketing ROI and iterating strategies based on data insights.

Why Choose Our Digital Marketing Course?

Our course builds upon fundamental digital marketing concepts, offering a comprehensive exploration of advanced strategies and tools. We ensure they are equipped to craft effective digital marketing campaigns that drive results and propel businesses forward.

Key Highlights

Gain a comprehensive understanding of digital marketing principles, strategies, and channels.
Learn the basics of website creation, optimization, user experience (UX), and content management systems (CMS).
Explore the fundamentals of SEO, including keyword research, on-page optimization, and off-page strategies.
Dive into popular social media platforms, create and optimize social media profiles, and develop content and engagement strategies.
Discover the basics of email marketing, including campaign creation, list management, and performance tracking.

Digital Marketing Science

Who can do our courses?

Explore Free Demo Class For Courses

Benefit Of Choosing Incredible Point

By the end of this course, participants will have a comprehensive understanding of digital marketing fundamentals and be equipped with practical skills to plan, execute, and measure basic digital marketing campaigns across various channels.

Digital Marketing Content

Fundamentals of Digital Marketing

Dive into the core concepts of digital marketing with professionals. From basic to advanced, this course equips you with essential skills to navigate the dynamic digital landscape, ensuring a strong successful career in the online marketing world. Join Incredible Point Academy and embark on a journey of continuous learning, mastering the skills that define success in the ever-evolving world of digital marketing.

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